I truly believe that every woman on this earth deserves to be the best she can be.

For so many years there have been certain expectations that are placed on us and those expectations stop us from living in our Zone of Genius (what is she talking about?! Read The Big Leap - it's a game changer!).

Those expectations are placed on us by others....and ourselves. Social, work, gender – all of these expectations that surround us every day and seep into our subconscious.

For over 10 years I have been working in male dominated industries that are pretty much ran by the ‘old boys club’ from yesteryear. In the past, I have been asked to get the tea, been asked when I'm going to have children or get married (and not in a nice conversational way but in a condescending way!) and my ideas had gone unheard.

To say I was a bit pissed off at this point in my career is a slight understatement!

So I started asking myself why.

“Why was it ok for people to think they could assume that of me?”

“Why did I let them, even though I was annoyed by it?”

I started reading more, became more aware of how I spoke and presented myself. I got a coach who helped me unlock the obstacles that I had created for myself. I started to learn more about than just my day job.

Once I became self-aware - OMG did I start to change!

I started being heard. The 'old boys club' started to listen to me; I was having meaningful conversations with my stakeholders and not just being thrown a pitying look that would be telling me to shut up.

My ideas started to be implemented and people started asking my opinion on things. My ambition started to shine and I became confident.

But with ambition came a different world. It seemed that whenever I let my ambition be known, people would talk behind my back, mean girls came to the forefront and people questioned my ambition as surely I would only have a limited career being a woman so what was the point?

One person actually said to me: “Why do you bother to work as hard as you’ll only have to give it up when you become a mother”.

F**k that.

Ambition isn't something to be ashamed of. It is something to be celebrated!

Do not let those social, gender and work expectations seep into your subconscious. Do not apply limits to yourself because this is what the world expects of you.

Those who try to put you down are just worried that your brightness will outshine them and it scares them that they don't know how to own the space they are in without putting others down.

Wherever you go, both men and women will try to hold you down because they are jealous of your confidence, knowledge and ambition. Do not let them dull your sparkle, rise up and be the best you can be because you deserve to achieve your dreams!

Dee is a Career Success Coach for women and the founder of The Female Mogul. With 14+ years HR and Recruitment experience working for Global Multi-National Companies, she has a wealth of experience in Talent Management and her career has taken her around the world. Dee launched The Female Mogul due to her deep passion for empowering women to take control of their careers and her belief that women can achieve their professional goals.

Dee Reid